Sky High Farm Workwear is creatively directed by artist Dan Colen, also the founder of the brand’s sole beneficiary, Sky High Farm, a 501(C)(3) working to increase acces to fresh, nutritious, local food, and investing in long-term solutions for food insecurity. The farm grows food exclusively for donation, and SHFWW is it’s mirror: it exists solely to donate its profits to the 501(C)(3) in furtherance of its mission. The spirit of SHFWW is rooted in classic, rugged and utilitarian workwear, suffused with a delicacy, romance and playfulness that’s captured in its choice of material and imagery. SHFWW considers ‘work’ in the broadest sense and knows that it looks different for everyone. As such, its direction is informed by a burgeoning community of creatives, all called upon to amplify the farm’s message in their own voices.
