October 2002 saw the birth of a new cooperation in sport and fashion with the launch of the Spring / Summer 2003 Y-3 men's and women's collection. The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand adidas has revolutionised the industry, and created a new category within fashion. adidas represents sports, Yohji Yamamoto represents design, both symbolise true craftsmanship, and together they continue to develop the future of sportswear. With an emphasis on form and movement, Yohji Yamamoto's signature avant-garde design aesthetic is combined with traditional Japanese tailoring.
