ERL is the extension of it’s creator, Eli Russell Linnetz. Eli was born and raised in Venice Beach, California. A natural renaissance artist, he works across many mediums: fashion designer, stage designer, photographer, musician, writer and director. It was at the University of Southern California that Linnetz learned how to sew; Although the designer-cum-photographer had studies screenwriting, he paid his tuition by making costumes for the opera department. As a photographer and art director, Eli is a frequent collaborator with top artists, fashion houses and brands such as Kanye West, Lady Gaga, Grimes, adidas, Burberry, Bvlgari, Apple Music, Tesla and more. Originally partnerring with COMME des GARÇONS in 2017 on a film created to celebrate the “Andy Warhol You’re In” scent, Elis also launched a special collection to commemorate the opening of DSMLA in 2018.