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ERL

Swirl Coca Cola Hooded Sweatshirt

Swirl Coca Cola Hooded Sweatshirt

€230.00

€460.00

ERL’s Spring / Summer 2024 collection “Make Believe” was designed in Venice Beach, California and presented at Pitti Uomo in Florence last summer. With this collection ERL embarks on a new chapter for menswear with luxurious suiting and tailoring, hand made in Italy. This seasons tells a cinematic story. In the year 2176, the Sea levels have risen. Florence is under water, and California surfers have flocked to Italy, chasing waves.

One evening, a group of young American surfers masquerading as rich kids sneak into a surreal ball at a wealthy ambassador’s house. To blend in, they go upstairs and raid the ambassador’s closet, discovering opulent evening wear, relics and found objects from around the world. Present day 2176 pieces. Antiques from Japan and the roman empire. 

The ERL collection of men’s suiting and tailoring is focused and refined. Traditionally rooted in nostalgia and the past, ERL now looks into what its future could be. Each piece is handmade and artisanal. Youthful surf and skate culture is reflected with upscale fabrications reminiscent of future luxury. Pieces are hand beaded, embellished, and embroidered. In the future, everything is backwards. Shirts are cut like jackets. Suit jackets are worn as shirts. Puffers and knitwear are transformed with champagne tinsel-metallics. Sequin encrusted tuxedos are cut in the shape of wet suits.

Fabrications include flyweight California silk blends with crystal encrusted monograms. An iridescent silk taffeta. Colors are all tonal hues of silvers and greys and taupe. These elusive shades are a new exploration.  

  • Cropped fit
  • 100% Cotton
 Measurements (CM) Chest Shoulder Sleeve Back Length
Small 63 63 57 54
Medium 66 63 58 55
Large 67 65 58 58
Extra Large 68 65 59 60