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The first monograph on the iconic independent New York street fashion / skate label Supreme.
In April 1994, Supreme opened it’s doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. Challenging the dominance of the established West Coast skater scene and the new conservatism of 1990’s New York, Supreme defined the aesthetic of an era of rebellious cool that reached from skater to fashionistas and hip hop heads.
Over the last sixteen years, the brand has stayed true to it’s roots while collaborating with some of the most groundbreaking artists and designer of it’s generation, and with stores in Los Angeles and Japan has become an international icon of independent counter-cultural style.
This definitive monograph - with written contributions from contrasting arbiters of style, Aaron Bondaroff and Glenn O’Brien, and including an interview between founder James Jebbia and the artist KAWS - bring together the disparate elements of the brand’s output, from legendary advertising campaigns to especially commissioned skateboard designs, photographs, and artworks, and a comprehensive index of their products to date.
Including collaborations with Jeff Koons, Richard Prince, Damien Hirst, Public Enemy, Lou Reed, and Futura 2000 among many others, this richly illustrated book is a survey of sixteen years of contemporary street fashion and culture reflected in the pioneering work of one New York’s most influential indepented labels.